Beginning in 2018 as a twice per year convention, Virtual Market is the largest market festival virtual reality has to offer. Users around the world gather to buy and sell 3D assets/avatars, as well as real-world products like food, clothing, and electronics. The event sees over 1.3 million visitors every season, proudly achieving a *Guinness World Record™ for its scale. Pioneering in "virtually unique" ways of immersion, visitors experience services through entertainment, like trying vehicles around the venue, being attended by real staff in full-body avatars, or partaking in live stage performances.For businesses, the event continues to be a hub to promote new services and commerce, while being a place to exhibit talent for independent creators.*The Guinness World Record™ title under "Most booths at a virtual reality market event".